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Privacy Policy

Effective Date: August 26, 2025

FriendLee Orthodontics (“we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains what information we collect from visitors and patients who use our website (friendleeortho.com), how we use and share that information, and the choices and rights you may have, especially if you are in California. It also includes our Cookie Policy, which describes how we use cookies and similar technologies.

By using our website, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please do not use the site. We may update this policy periodically, and your continued use of the site after changes means you accept the updated version.

1. Information We Collect

a. Information You Provide Voluntarily

When you contact us through our website (for example, to schedule a consultation, ask about braces or Invisalign, or request an appointment), you may provide personal information such as:

  • Contact Details: Your name, email address, phone number, and any other basic contact info you provide.
  • Message Content: Whatever you write in the message box. This may include the nature of your orthodontic concern, your child’s age, or what service you are interested in. We ask that you do not include sensitive medical information in the general contact form. If you need to share clinical details, we will guide you to a more secure method.

b. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by us or reputable third-party analytics providers:

  • Usage Data: IP address, browser type, device type, operating system, referring pages, pages viewed, time spent on pages, and date/time of your visit. We use this to understand how people find and use our site, so we can improve it.
  • Analytics and Session Tools: We may use analytics tools such as Google Analytics, and experience tools such as Microsoft Clarity, to see how visitors interact with our site (for example, which pages are most viewed or where users get stuck). These tools may use cookies or similar technologies to collect non-identifying information. We use this only to improve our site and marketing. For details about how those companies handle data, please refer to their published privacy or data statements on their own websites.
  • Cookies and Similar Technologies: We use cookies to remember preferences, run analytics, and support advertising (remarketing). See the Cookie Policy section below.

This automatically collected information is generally aggregated and is not used to identify you by name.

c. Information from Other Sources

We generally collect information directly from you. However, we may receive limited information from:

  • Social media platforms: If you message us on Instagram or Facebook and then visit our site, we may have your name or handle.
  • Referral or scheduling partners: If you booked through a third-party appointment service or insurance directory, they may send us the contact information you provided to them so we can confirm your visit.

We do not knowingly collect personal information from children under 13 through the website. If you believe we have collected such information, please contact us and we will delete it.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to you: If you ask for an appointment or information about braces, Invisalign, or early orthodontic treatment, we use your contact details to get back to you.
  • To provide and improve our services: We use information to run and improve the website, update content, and make it easier for patients to contact us.
  • To communicate with patients: We may send appointment reminders, confirmations, or follow-ups for people who already contacted us or are existing patients.
  • Marketing and remarketing: We may use your visit to the site to show you ads later on other platforms (for example, letting ads know that “this browser visited our orthodontic website”). These ads do not contain clinical or treatment details.
  • Security and legal compliance: We may use logs and IP data to detect and prevent fraud or unauthorized access, and to comply with legal obligations.

We will ask for your consent before using your information for a materially different purpose than what is described here.

3. How We Share or Disclose Information

We do not sell your personal information. We share information only when it is necessary and allowed:

  • With service providers: Companies that host our website, provide email delivery, maintain our forms, or provide analytics may process limited personal data as part of their service to us. They are not allowed to use it for their own unrelated purposes.
  • With advertising and analytics partners: Google Analytics, advertising pixels, or similar tools may receive usage data to help us understand site performance and run remarketing. These partners may act as independent controllers of the data they collect on our site. You can control many of these cookies in your browser.
  • With professional advisors: Accountants, attorneys, or IT/security consultants may see limited data if needed for audits, legal matters, or troubleshooting, and are required to keep it confidential.
  • For legal reasons: We may disclose information if required by law, subpoena, court order, or to protect our rights, property, patients, or staff.
  • In a business transfer: If the practice is sold or merged, information may transfer as part of the transaction. The new owner will be expected to honor the terms of this policy or notify you of changes.
  • With your consent: For example, if you ask us to post your testimonial with your name, we will do so only with your permission.

4. Cookie Policy and Tracking Technologies

We use cookies to make the site work better, to understand how visitors use the site, and to show relevant ads.

a. Types of Cookies We Use

  • Essential cookies: Needed for the site to function, such as remembering your cookie choice.
  • Analytics cookies: Help us see which pages are popular, which devices are used, and where users come from. This helps us improve the website experience.
  • Advertising/remarketing cookies: Allow us to show you FriendLee Orthodontics ads on other websites or social platforms if you already visited our site.

b. Why We Use Them

Cookies help us provide a smoother, more relevant experience. We do not use cookies to collect sensitive orthodontic or medical information and we do not combine cookie data with treatment records.

c. Your Choices

  • You can disable or delete cookies in your browser settings. If you do, some parts of the site may not work as intended.
  • You can turn off ad personalization in many ad platforms by adjusting your account ad preferences there.
  • You can install a browser add-on from your browser’s extension store to block analytics or tracking cookies in general.

Even if you opt out, you may still see our ads, but they will be general rather than based on your visit to our site.

5. Data Security and Retention

Security: We use reasonable technical and organizational measures to protect the personal information we collect. This includes SSL/TLS for our website, restricted access for staff, password-protected systems, and security monitoring. No method of transmission or storage is 100% secure, but we work to reduce risks.

Retention: We keep personal information only as long as needed for the purposes described, or as required by law. If you become a patient, information you submitted online may become part of your patient record and will be retained according to California and dental/orthodontic recordkeeping requirements.

6. Your Privacy Rights

Because we operate in California, we recognize the privacy rights of California residents under laws like the CCPA/CPRA.

Subject to certain exceptions, you may have the right to:

  • Request to know what categories of personal information we collected about you, the sources, the purpose, and with whom we shared it.
  • Request to access specific pieces of personal information we have about you.
  • Request deletion of personal information we collected from you, unless we must keep it to comply with law or provide services you requested.
  • Request correction of inaccurate information.
  • Opt out of certain sharing/advertising that could be considered “selling” or “sharing” under California law. We do not sell personal information for money, but some advertising technologies may be considered sharing. You can opt out by adjusting cookie/ad preferences or contacting us.
  • Be free from discrimination for exercising your privacy rights.

To make a privacy request, contact us using the information in the Contact Us section below. We will verify your identity before fulfilling the request.

7. Third-Party Links and Services

Our website may reference or embed tools from other providers, such as maps, scheduling widgets, or social media posts. These third-party services have their own privacy policies and controls. We are not responsible for the privacy practices of those sites or tools. We recommend reviewing their policies if you submit personal information there.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in the law, technology, or our services. When we do, we will update the Effective Date at the top of the page. Your continued use of the website after we post changes means you accept the updated policy.

9. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or our data practices, please contact us:

FriendLee Orthodontics
Attn: Privacy Officer
1684 W Katella Ave
Anaheim, CA 92802, USA
Phone: (657) 667-0484
Email: info@friendleeortho.com

We will do our best to respond promptly and to address your concern.